As with most elements of business, marketing is only as good as the research it's based on. IDEA will help our clients obtain the information vital to making complete, accurate, and comfortable marketing decisions. We do this through a combination of research services that ensure creative budgets are spent wisely.

Data capture and market research questions opinions on new marketing trends, consumer awareness and attitudes. Our proven ability to build reliable databases from any consumer segment enables us to offer data capture and marketing research services.

We perform qualitative and quantitative marketing research for the region’s leading brands all followed up with professional reports.    

•          - Product Testing

•          - Positioning Research

•          - Segmentation Research

•          - Consumer Usage & Attitude Research

•          - Consumer Tracking Research

•          - Consumer’s Life – style Research

•          - Consumer Satisfaction Research

•          - Concept/ Copy Pre – and Post –test

•          - Outlet Census

 Interview techniques

·        Face-to-face interview based on questionnaire

o       At homes

o       On streets

o       At working locations

o       Public locations

·        In depth interview

o       Focus groups

o       In-depth interview

·        Indirect interviews through media system

o       Telephone interviews

o       Mail shot, fax, email

Quality Control

The quality control is based on the standards of IQCA (Interviewer Quality Control Australia):

·        QUALITATIVE RESEARCH:

o       Back check 100% of participants

o       Re-screening 100% before each FGD

·        QUANTITATIVE RESEARCH:

o      Twice checking up 100% of completed questionnaires

o       Back check 30% of completed questionnaires

Software

·        Data input:

o       SPSS, or

o       Microsoft Access

·         Presentation: Microsoft Power-point

Vietnam, Marketing Vietnam, Marketingvn, Vietnam Marketing, Vietnam Market, Vietnam Market Research, DMA, DMA Vietnam, Quangcao, Tiepthi, Marketing, Quang Cao, Quảng Cáo, Tiếp Thị, Tiếp Thị Trực Tiếp, Tiep Thi, Tiep Thi Truc Tiep, Below The Line, Below-The-Line, Btl, Mkt, Directmarketing, Direct Marketing, Fieldmarketing, Field Marketing, Ad, Advertising, Nghiên Cứu Thị Trường, Nghien Cuu Thi Truong, Market Research, Marketing Agency In Vietnam, HCMC, Thành Phố Hồ Chí Minh, Thanh Pho Ho Chi Minh, Dau Tu, Đầu Tư, Công Ty Quảng Cáo, Công Ty Tiếp Thị, Cong Ty Quang Cao, Cong Ty Tiep Thi, Marketing Agency, Advertising Agency, Below-The-Line Agency, Market Research In Vietnam, Qualitative Research, Quantitative Research, Branding, Activation, Sampling, Road Show, Mystery Shopping, Promotion, Sales Promotion, Poster, Direct Mail, Event, Tổ Chức Sự Kiện, To Chuc Su Kien, Roadshow, Quảng Cáo Việt Nam, Quang Cao Viet Nam, Directmarketing.Com, Directmarketing.Com.Vn, Www.Directmarketing.Com, Www.Directmarketing.Com.Vn